8 Jan 2023


Led by visionary founders who created the platform believing in the universal power of data, Mode was set to build upon its success within the business intelligence space by making it accessible to a wider range of users in modern data-driven organisations.

Shifting modes is the core behavior of the identity system devised by Gretel an independent branding, strategy, and design studio based in Brooklyn, NY. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allow Mode to quickly switch from exploratory to analytical expressions. The logo itself is also dynamic, building off the variable typeface WT Zaft² by WiseType.

View project↗