Move to Zero
Accept & Proceed
6 Feb 2021
Nike
Accept & Proceed worked with Nike’s Global brand team to generate a cohesive and expressive system for ‘Move to Zero’. Nike’s move towards a zero carbon and zero waste future, to protect the future of sport.
With this in mind, their challenge was to develop an identity with the same principles of reduction, function and responsibility.
Read Nike Circular Design manifesto.
