30 Mar 2021
Both were engaged to create an identity for Napa, a new eatery positioned in a bustling part of Glen Iris. Steering away from any obvious visual tropes associated with the venture’s namesake, the Napa Valley in California, we instead focussed on the experiential qualities of the region; the sense of space, the rich soils and the wide open blue skies. The resulting design revolves around an understated and uncluttered visual language, underpinned by a textural palette to reflect the warmth and relaxed pace of the Napa Valley.
Working closely alongside the team to ensure a thoughtful meshing of the interior and identity concepts, Both created a pattern referencing the tiling within the space, brought to life by the characteristic dual line weights within the logotype.