31 Jul 2020

The Art of Luminance

Character and Netflix’s brand team created a graphic language and toolkit to amplify the brand’s existing equity while creating a holistic system that could empower their internal teams.

Character extended Netflix’s iconic animated introduction, originally conceived by Imaginary Forces, into an artful series of kinetic and incandescent textures to inspire both their audiences and internal teams alike. Taking cues from the techniques and storytelling akin to cinematography and film making, these assets helped reflect and rev up the brand’s established narrative and establish continuity at every brand touchpoint.

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