Nike ISPA
Builders Club
17 Jul 2022
Nike ISPA
Nike Road Warrior takes us on a journey through the creative process which is ISPA – Improvise, Scavenge, Protect and Adapt. The ISPA philosophy is all about championing creative expression which is exactly what we did when creating the film for The Road Warrior sneaker- the most recent member of the Nike ISPA family. The film relays an optimism for the power and joy of design and creativity whilst never taking itself too seriously. A fresh approach to balancing the hyper-cool design and light-hearted humour that is not often seen in innovative sneaker design.
