Hyperboot by ID-C: A Future-Forward Brand Experience for Electric Snowmobility

ID-C partnered with pioneering snowtech company Hyper to launch Hyperboot, the first fully electric snowmobile designed to transform alpine mobility. This groundbreaking product demanded a brand identity and launch experience as advanced as the innovation itself. ID-C delivered a full-scale creative direction from naming to visual identity, digital platform, and immersive launch environments.

The name Hyperboot channels futuristic energy and alpine functionality. Visually, the brand blends bold typography with cinematic gradients and responsive motion, evoking the speed and silence of electric mobility. The logotype takes cues from snow tracks and modern vehicle branding, while the color system mirrors shifting snow light—from icy blues to deep sunset tones.

To unveil the Hyperboot, ID-C created a cinematic product reveal and a digital-first launch strategy. A sleek, immersive website was designed with performance in mind, integrating 3D visuals, modular storytelling, and real-time environmental simulations. The experience balances innovation and approachability, appealing to both tech-savvy users and outdoor adventurers.

ID-C also developed physical brand touchpoints—including snowmobile wraps, trail signage, and on-site activations—to ensure consistency from screen to slope. The Hyperboot identity extends beyond a product; it establishes Hyper as a visionary player in sustainable mobility.

This project is a showcase of how cutting-edge design, interactive storytelling, and brand strategy can power a new category. With Hyperboot, ID-C helped define the future of snow travel quiet, clean, and boldly designed.