Nike’s Pride initiative
Porto Rocha
19 Jan 2022
Nike’s Pride initiative
PORTO ROCHA reimagined the identity system for Nike’s Pride initiative, Be True, that can act as a dynamic platform created in collaboration with LGBTQIA+ artists and athletes around the world. The imagery produced for Be True’s relaunch exemplifies this celebratory and collaborative approach, featuring the work of queer photographers, writers, stylists, designers, illustrators, and other creators — animated to be ‘proudly in motion.’
By centering the community, the new Be True creates a powerful platform for self-representation that can evolve with time. The works of these artists have since been displayed across the globe through hundreds of high-impact touchpoints including retail takeovers, installations, film, billboards and experiential activations.
