2 May 2024


Nimble came together in 2016 to explore how technology can create moments of delight in our everyday lives. The result was the Nimble nail system, which provides the perfect polish in ten minutes or less, at home, with the precision of AI.

Athletics provided guidance on naming, developed a strategy focused on “putting delight at your fingertips,” designed a visual identity that celebrates colorful individuality, and created a clear messaging system to communicate the brand’s blend of technology and emotion.

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