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In Episode 10 of the “Create Great” podcast, host David Bennett engages in a conversation with the founders of North, a renowned design studio. This episode provides listeners with an in-depth look into the origins of North, its influential projects, and the philosophy that drives its creative endeavors.​

The discussion begins with the inception of North, highlighting the founders’ shared vision and the collaborative spirit that led to the studio’s establishment. They delve into the challenges and triumphs encountered during the early stages, offering insights into the dynamics of building a design studio from the ground up.​

A significant portion of the episode is dedicated to exploring some of North’s most impactful projects. Among these is the RAC Identity Programme, a project that has left a lasting impression on the design community. The founders discuss the strategic and creative processes involved in developing this identity, emphasizing the importance of aligning design solutions with client objectives and user needs. ​Apple Podcasts

Another notable project discussed is Factory International, a collaboration between North and the esteemed designer Peter Saville. This project exemplifies North’s commitment to pushing creative boundaries and fostering partnerships that result in innovative design solutions. The conversation sheds light on the intricacies of collaborative work and the value of integrating diverse perspectives in the creative process.​ Apple Podcasts

Throughout the episode, the founders reflect on the evolution of the design industry and the role of design studios in shaping visual culture. They share their perspectives on maintaining creative integrity while adapting to changing industry trends and client expectations. The dialogue underscores the significance of continuous learning, experimentation, and staying true to one’s design ethos.​

Listeners gain valuable insights into the operational aspects of running a design studio, including client relationships, project management, and sustaining a cohesive team culture. The founders’ candid reflections provide a nuanced understanding of the complexities involved in managing a creative enterprise.​

For those interested in design, branding, and the inner workings of a successful design studio, this episode offers a wealth of knowledge and inspiration. The conversation not only highlights North’s contributions to the design world but also serves as a testament to the power of collaboration, vision, and dedication in creating impactful design work.​

To listen to the full conversation and explore more about North’s journey and projects, Episode 10 of the “Create Great” podcast is available on Spotify.​