Lit Create

13 Dec 2022


For Leipzig-based chocolate activists nucao we developed an all-new brand, transforming “the nu company” into the leading challenger chocolate brand: Simply delicious chocolate that is 100% organic, vegan, and fair. No greenwashing, just really good choc.

Lit was asked to rethink every single aspect of the brand. From strategy to design to implementation, from brand system to packaging to digital to campaign.

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