Oberlo encourages the next generation to take control of their future and create the lifestyle that suits them. They approached DesignStudio with ambitious plans to create a brand that would fuel entrepreneurship among this group. They wanted to create a hub containing courses, tutorials, and business tools; everything to make e-commerce attractive, accessible, and inspiring.

The Oberlo brand needed to have its own distinct personality so DesignStudio created a brand that captures the DIY attitude of the entrepreneur, and is again informed by the values – nothing too glossy or unrealistic.

Illustrations by Guy Field & Appear Offline