Oculus
Moniker
30 Jun 2021
Moniker’s design approach centred around a dramatic switch from a black background to white. Much more than a simple change in colour, the shift from black to white represented a complete change in mindset. We were moving VR from an unknown futuristic world to a bright, accessible way for people to enhance their everyday life.
The color system complimented this shift in perspective, allowing Oculus to grow and signal new products while retaining their core identity. We also created a type system to allow the full range of expression this new identity demanded. Instead of the one note, gamer-centric voice, the brand now has to reach the full spectrum of people across the full spectrum of lifestyles.
