Oculus
Moniker

Moniker’s design approach centred around a dramatic switch from a black background to white. Much more than a simple change in colour, the shift from black to white represented a complete change in mindset. We were moving VR from an unknown futuristic world to a bright, accessible way for people to enhance their everyday life.

The color system complimented this shift in perspective, allowing Oculus to grow and signal new products while retaining their core identity. We also created a type system to allow the full range of expression this new identity demanded. Instead of the one note, gamer-centric voice, the brand now has to reach the full spectrum of people across the full spectrum of lifestyles.

visuelle

Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.

Submissions
Submit@visuelle.co.uk↗

Image requirements
2000 x 1333px

Twitter↗
Instagram↗
Facebook↗

Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.