Village Green has partnered with the Athlete Management team at sportswear brand On to create a new online portal for managing the commitments of top-tier tennis athletes, including Iga Świątek and Ben Shelton. Commissioned by Feliciano Robayna, the platform integrates scheduling, performance analytics, apparel feedback, and communication tools into a single, streamlined interface, supporting athletes and their teams throughout the global tour.

The concept was inspired by On’s visits to training courts worldwide, from Indian Wells to Shanghai, and reimagines the atmosphere of an ideal tennis clubhouse. Village Green designed the platform to be both functional and immersive, enhancing the onboarding process for On’s growing roster of athletes and reinforcing a sense of global connection among them.

A key visual element of the portal is a series of ‘always-on’ films shot and produced by Village Green, showing athletes in training. These were further transformed using generative AI to create continuous visual loops that serve as the dynamic backdrop to the On Tennis Club interface. Following the success of the tennis platform, Village Green is now working with On to explore ways to extend the concept into other categories within the brand.