In under a decade, technology has reshaped finance, and Ondo is riding that wave. (“Ondo” means “wave” in Esperanto.) They’re connecting traditional finance and decentralised finance by tokenising real-world assets, opening up a more inclusive financial future.

This spirit of openness inspired Ondo’s new look. From typography to motion-graphics to layout, the design reflects clarity and space. A custom font, Ondo Sans (based on the Gelix family), uses open apertures and animations like expansion, compression, and unmasking bring graphics to life.

The new identity by Play launched alongside a redesigned website, a major out-of-home advertising campaign, and the debut of the “Ondo Summit” an event packed with product launches, high-level finance announcements, and roundtable discussions.