OPPO
SDL

17 Mar 2023

OPPO

In close collaboration with the OPPO brand team, SDL have created a revitalized identity, unifying and clarifying the brand’s expression – with the objective to stand strong in the fierce global competition. The scope of the assignment comprises custom typography, a new colour scheme, a layout system, a 5th brand element and the redefinition of the brand’s image language. The new visual identity system offers tools for creating a consistent and user friendly brand, with an optimistic spirit – resonating with OPPO’s community.

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