Oxford United
Love Gunn

22 Jan 2025

Oxford United

Oxford United partnered with LoveGunn to redefine its identity and establish a brand with purpose, resonating beyond football. Through research, LoveGunn rooted the brand in the local community, leveraging the Club’s heritage and Oxford’s global reputation for education and aspiration. The goal was to position Oxford United as more than a football club — a lifestyle, community, and entertainment brand appealing to a wider audience and driving growth. By embracing Oxford’s legacy of cultural pride and achievement, we created an inclusive, empowering brand that inspires greatness and connects people through football, capturing the city’s aspirational spirit in a relatable and authentic way.

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