Coast has rebranded Fuelmatrix as OXON, delivering a comprehensive new brand positioning, expanded product categories, and a redesigned website. OXON objectives is to stand as a leader in advanced fuel solutions that not only reduce emissions but also lower fuel consumption and engine maintenance costs.

The creative work focused on establishing trust through a clear and confident brand voice, a refined brand architecture and design system, and a compelling narrative that explains the technology, its applications, and its benefits. Product categories were redefined, and CGI animations were developed to convey the complexity of the innovation in a simple, engaging way.

This transformative effort not only clarified OXON’s value proposition but also enabled the company to achieve its communication and commercial objectives, successfully introducing its technology to the global market.