Paddington Central

21 Mar 2023

Paddington Central

In a move that showcases the constant innovation and transformation of Paddington Central, DixonBaxi has partnered with British Land to create a placemaking brand that celebrates the vibrant canalside community in Central London.A logo that responds from day to night.

DixonBaxi crafted a new symbol that reacts and adapts to the day-to-night energy paired with the fluidity of the water. With its curved flourish, the P acts as a living sundial, the form only revealed by its elongated illumination.

View project↗