22 Sep 2022
PARADEWORLD is a global marketplace and community that supports independence, bridging people and brands through creative connections. A philosophy that takes local authenticity online, introducing new names to an audience that recognises talent, not boundaries. Championing a culture that shares their passion for new brands and product.
Matinée Studio were approached to create a full re-branding package for the hub of street and skate culture, formally known as ‘Parade’, the approach was to make sure we were creating a visual language that helped promote various product content styles, we did this by using the space in-between the word-mark set in Optimo’s ‘Plain Black’ to act as bookends to the content.