Partech
Koto
19 Sep 2023
Partech
Koto has unveiled a revitalised identity and website for global venture capital firm Partech. Delivering a cinematic look, the new brand positions Partech as stalwart storytellers, standing firmly by the side of their founding teams throughout the highs and lows of the entrepreneur’s journey.
The visual identity takes inspiration from French cinema and the act of storytelling, with the wordmark inspired by the typographic title sequences found in the films of Jean-Luc Godard.
From this, we created a stylised pilcrow – a symbol that traditionally denotes the start and end of a story. We extended this concept to our photography, giving it a cinematic look and feel to turn the team into the stars of the show. The digital experience takes visual cues from title sequences and screenplay formatting, whilst the website homepage feels movie trailer-esque to express the idea of perspective and focus.
