PSI
Scholtysik
1 Oct 2024
Paul Scherrer Institute PSI
Switzerland’s largest research institute, the Paul Scherrer Institute (PSI), has adopted a contemporary image that reflects its cutting-edge international research and enables seamless digital communication. Zurich-based agency Scholtysik led the brand strategy, UX concept, design, and implementation across web, video, signage, and events. A dynamic, ever-changing logo, inspired by PSI’s research in areas like quantum technology and protein folding, symbolizes the complexity of scientific inquiry. The logo is registered as a moving mark and in static forms. The new design features “Accelerate,” a custom typeface developed with Revolver Type Foundry, encompassing Latin, Greek, and mathematical symbols.
