Studio Marina Veziko
1 Feb 2021
Branding and art direction for a California based, family-owned business Pauli & Sisters. Their first product ‘Repair Serum’ is a holistic hero oil for strech marks, scars and uneven skin tone. The identity tries to steer away from typical organic cosmetics visuals by introducing vivid, saturated colors in the packaging and overall branding. Imagery and tone of voice is fun, playful and youthful.