19 Feb 2021


Permission is Toronto’s first size-inclusive and body-positive retail experience for curated athletic fashion. With inclusivity at the core of the brand story, Vanderbrand created a dynamic and flexible brand system and visual identity that is bold, empowering, and fresh.

Permission reinvents the concept of activewear with a retail store and supporting digital platform that embraces the body in all states, and creates an experience that celebrates authenticity.

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