Perpetual
newkid
8 Sep 2024
When Perpetual met with newkid, they were developing robotics technology for their first inventory management product, aiming to revolutionise healthcare automation. They sought a brand that reflected this mission. The key insight driving their brand development was the constant motion healthcare workers experience, balancing patient care with managing complex inventory systems. By automating inventory management, Perpetual allows healthcare workers to focus more on care and less on cluttered shelves and reordering processes.
newkid was tasked with creating the brand strategy, visual and verbal identity, motion design, and website. Rebranding the company as Perpetual, they embraced the vision of perpetual motion. The logo, based on the Fibonacci sequence, reflects this concept. The font LL Unica77, a modern revival of Haas Unica (1980), was chosen for its timeless elegance. Additionally, a grid system, inspired by the logo and the product’s industrial design, underpins the brand’s visual language.
