Seattle, Washington – Parker, a creative studio specializing in transformative brand systems, is thrilled to announce its collaboration with Pioneer Square Labs for Picco, an innovative AI-powered software designed to streamline repetitive tasks and revolutionise productivity for sales-focused workers. The partnership has culminated in the launch of a bold and cohesive brand identity that embodies Picco’s mission to modernize workflows, freeing up time for big ideas and meaningful work

To bring Picco’s unique capabilities to life, Parker crafted a brand identity that captures nostalgia and forward-thinking innovation. The idea is that our normal day-to-day operations are up in the air and ready for something new. Drawing inspiration from vintage office tools like fax machines, typewriters, and paper clips, the visual language pays homage to outdated methods while celebrating Picco’s role in simplifying and modernising them.