Graphic design studio My Name Is developed a striking visual identity for Pixel, a photo post-production studio located in both Bangkok and Paris. The identity centers on a minimalist yet meaningful concept. At its heart is a cleverly designed logotype, where the “x” in “Pixel” is composed of actual pixel elements. This subtle detail not only adds depth to the design but also reinforces the studio’s digital essence, making the logo distinctive and memorable.

Building on this foundational idea, My name is created a comprehensive visual system. The structure of the logotype informed the development of a cohesive grid and layout system, ensuring visual harmony across all brand materials. This approach seamlessly translates a minimal concept into a fully realised design language, maintaining consistency and clarity throughout. From logo to layout, every element reflects the studio’s core identity, creating a unified and recognisable brand presence.