Powerfoyle is a ground-breaking light-charging material developed by Swedish tech company Exeger. Based on the principle of photosynthesis, Powerfoyle transforms any natural and artificial light into sustainable energy.
We’ve developed a creative expression around the concept of Pure Magic, inspired by nature and photosynthesis. The distinctive animations and 3D artistry add life to the material, as well as represent the variety of shapes and textures the material can take on. The colorful gradients are inspired by the spectrum of light. The graphic “w” in the logotype illustrates the layers of the material. And the layout system hints at the tramsformation from a pure rational side to a magically energetic side. All of it for the purpose of showing the transformative power of the brand.