P&T Knitwear

24 Apr 2023

P&T Knitwear

Identity design for P&T Knitwear, a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan’s Lower East Side. Named after the family business established in the same neighborhood 70 years ago, the commission required taking its old sign as a starting point.

As part of the bookstore’s merchandising, Pràctica designed a series of pieces aimed at reinforcing the brand’s story, with a notebook that is the logotype (closing back the circle), bookmarks, and a tote bag full of books.

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