Pulse is a newly launched flight training school based in Madrid, founded by a team of aviation professionals with over 20 years of experience. Created with a clear vision for the future of pilot education, Pulse combines rigorous technical training with emotional and psychological preparation—helping students build the mindset and resilience required to thrive in the cockpit and beyond.

Fagerström was commissioned to develop the new brand from the ground up including naming, visual identity, and strategic positioning with the goal of creating a bold, modern and emotionally resonant flight training hub that reflects the passion for flying shared by aviation enthusiasts.