Commercial fans are often expensive, complicated, and frustrating. Q-PAC is changing that with a modular, tech-enabled system that simplifies airflow. Partnering with CEO Matt Kent and John Rougeux from Flag & Frontier, we redefined their brand, messaging, and website—all with one bold mission: make commercial fans sexy.

Q-PAC had a groundbreaking product and sharp strategy but needed fresh branding, copy, and web design in just four months. We jumped in, refining their messaging to highlight their revolutionary, no-nonsense approach.

For design, Gold Front explored cutting-edge tech aesthetics, testing 1,000+ logo variations before landing on a winner. We created a dark, high-tech visual world with striking greens to symbolize airflow’s vitality. Bold headlines like “Newsflash, your fan sucks” amplified their confidence. Custom renderings made their fans feel sleek and advanced.

With five days to spare, we launched—just in time for Q-PAC’s event, where the response was overwhelmingly positive.