Ragged Edge rebrand

Ragged Edge

Date
18.08.25

Ragged Edge has rebranded with a bold commitment to reject mediocrity and embrace creativity. ​Founded in 2007, the agency remains driven by its founding principle: a refusal to settle for average. Co-founder Max Ottignon highlights the increasing homogeneity in branding, emphasising the need for creativity and strategic rigour to achieve impactful results. ​

The rebrand centers on the idea, “Never be the same again,” symbolised by a shifting horizon in its visual identity. This reflects a transformative perspective, with organic, grounded tones replacing a digitally native palette.  The brand voice avoids jargon, focusing on clarity and the potential of bold branding. ​