Ragged Edge rebrand
Ragged Edge
18.08.25

Ragged Edge has rebranded with a bold commitment to reject mediocrity and embrace creativity. Founded in 2007, the agency remains driven by its founding principle: a refusal to settle for average. Co-founder Max Ottignon highlights the increasing homogeneity in branding, emphasising the need for creativity and strategic rigour to achieve impactful results.
The rebrand centers on the idea, “Never be the same again,” symbolised by a shifting horizon in its visual identity. This reflects a transformative perspective, with organic, grounded tones replacing a digitally native palette. The brand voice avoids jargon, focusing on clarity and the potential of bold branding.


