Refute is a pioneering startup leading the charge against disinformation with groundbreaking solutions. Using advanced AI, it predicts, detects and neutralises misleading content, helping businesses and individuals to stay ahead of digital threat.

Studio Young was commissioned to develop the new brand from the ground up including strategic positioning, naming and visual identity. The brand’s positioning was bought to life through a dynamic visual identity system, where typographic distortion serves as a metaphor for the brand’s mission to uncover and communicate truth.

In just a few months after emerging from stealth, Refute has already raised £2.3million in pre-seed investment and is building a growing roster of clients. Studio Young continues to support Refute’s mission to revolutionise digital safety and combat disinformation.