15 May 2024


Resonance is a global partnership studio, specialising in branded entertainment.

They create powerhouse partnerships that transcend culture; sparking the rare energy that erupts when authentic connections are made.

Studio—Don were approached to undertake a complete brand and digital evolution. Informed by an uncompromising founder’s vision, they created a visual language that conceptualised molecules colliding, resonating and giving off energy.

At the centre of this universe is a hybrid shape formed from 3 circles representing the 3 components of a successful partnership: Resonance, the brand, and the talent. This lozenge comes to life with an energetic gradient, it inhabits the brand language by emphasising typography and – by being deconstructed and put back together again – forms the basis of a family of icons.

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