Resonance
Studio—Don
15 May 2024
Resonance
Resonance is a global partnership studio, specialising in branded entertainment.
They create powerhouse partnerships that transcend culture; sparking the rare energy that erupts when authentic connections are made.
Studio—Don were approached to undertake a complete brand and digital evolution. Informed by an uncompromising founder’s vision, they created a visual language that conceptualised molecules colliding, resonating and giving off energy.
At the centre of this universe is a hybrid shape formed from 3 circles representing the 3 components of a successful partnership: Resonance, the brand, and the talent. This lozenge comes to life with an energetic gradient, it inhabits the brand language by emphasising typography and – by being deconstructed and put back together again – forms the basis of a family of icons.
