Manchester based design studio eNaR and brand strategist Tim Watson developed a new proposition ‘Performance Matters’ for Reveal.
The objective of the graphic work was a more inclusive and less overtly masculine and authoritarian visual language that communicates the proposition and connects all sectors and phases of the business.
Whilst a new logo was not initially on brief, analysis of the existing visual identity identified that in many instances the ‘a’ in the existing logo read as an ‘o’. To make it perform better an exaggerated cut was made to enhance the legibility and recognition of the character as an ‘a’. The logotype and icon were then reworked and a full alphabet was created. This became the signature for all products and platforms in the Reveal ecosystem.