LoveGunn’s strategy highlights the uncompromising founder-first culture of the VC and codifies its stellar successes in an eponymous vision ‘Realize True Potential’.

Demonstrating that the brand’s visionary culture is tied to its name, this narrative now runs through the brand’s entire strategy and positioning.

Differentiating RTP from other funds through its hands-on, human approach, LoveGunn sought to demonstrate the brand’s authenticity, dedication and trustworthiness.