15 Oct 2023
Sandvik is a global, high-tech engineering group providing solutions for the manufacturing, mining and infrastructure industries. The group has 40,000 employees.
Lynxeye worked with the Sandvik team to chisel out three brand foundations, areas where Sandvik needs to excel in order for its purpose to ring true: proactive partnerships, forward-thinking solutions, and sustainable progress.
The team also introduces a new symbol, intended as the key bearer of the Sandvik brand and the mark of the corporate purpose. It represents progress and circularity, visually summarizing the commitment of Sandvik to advance the world through engineering.
The Sandvik brand experience is unified by a sonic identity. The sonic logotype is an audible version of the logotype, a representation of the upwards advancement and circular movement.