20 Jan 2022


Manual refresh the cycle brand Schwann with a new redrawn wordmark which features confident, extended typography to present a bold, timeless, and sporty visual expression that works across a wide range of products.

An array of whimsical illustration styles coupled with playful copy introduces an element of levity to the brand, reminding us cycling is open to all people and all skill levels, because at the end of the day, it’s about enjoying the ride.

Illustrations by Christopher DeLorenzo and Xoana Herrera

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