Stockholm Design Lab partnered with Sigma, a leading Swedish tech consultancy, to redefine its brand identity and digital presence. With a focus on innovation and people-centric solutions, Sigma required a visual language that reflected its growth, expertise, and ambition within the global technology landscape.

The rebrand introduced a bold new logo system built on clarity, precision, and modularity, echoing the technical rigour of Sigma’s work. A fresh colour palette, dominated by vibrant red, was paired with sharp typography and a flexible graphic system to unify Sigma’s many sub-brands under one cohesive identity. This scalable design approach ensured strong brand recognition across all platforms, from print to digital and environmental applications.

Stockholm Design Lab’s work extended beyond the visual, crafting tone of voice, communication principles and brand architecture that could adapt to future expansion.