20(SOMETHING) work with Split Watches on the full brand spanning over a year, across print, digital, photography, 3D and website. Designed to be tactile, raw, and unapologetically authentic, 20(SOMETHING) spent a year cutting, scanning, blurring, and tearing — building a brand that reflects Split’s mission: bringing mental health conversations to the forefront, without hiding behind polish or perfection. The idea of moving in and out of focus became central to the identity to reflect this.