Square One District

2 Sep 2020

Square One District

Vanderbrand creates a new visual identity for Square One District, a new downtown development in Mississauga into a vibrant, walkable area where people could achieve a work, life balance. Vanderbrand used a clean and modern typeface not only for longevity, but for the cohesion it brings to a brand designed for the future.

The versatility of the primary typeface complements the atypical typographic system where serif and sans serif typefaces are used in combination to bring vibrancy and optimism to the messaging used for promotional communications.

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