dn&co worked closely with Stanhope, a long-standing client of the studio, to distil their ambition for the foundation into a powerful brand vision – ‘Hope Found’. dn&co developed the brand strategy, identity, and visual language for events, print and social. The studio also created a 90-second brand film – an emotive call to arms to highlight the effects of unemployment and invite audiences to take action by supporting Stanhope Foundation.
The brand identity is flexible and grounded, yet decidedly human. The off-set type in the wordmarque unveils the brand vision and evokes a step up – a visual metaphor for how employment enables progress in life. Brand markings that are ever-changing in weight and form, and characterful illustrations, by illustrator Laura Simonati, also add to a sense of warmth and personality.