Straight Forward
DNCO
24 Jul 2024
Straight Forward
Wayfinding is the unsung hero of the built environment. It’s as integral to a place as its roof or foundations, and yet people only seem to notice it when it doesn’t work. That’s because good wayfinding is so seamless, that you hardly know it’s there.
But when you look beneath the surface, you quickly see that wayfinding is much more than signs. It’s multiple disciplines — graphic design, information design, typography, product design, engineering, architecture, intuition — all coming together in harmony to define the experience of actually using an environment. Wayfinding, in other words, can make or break a place.
This book is a rare look into the thought process behind the environments we walk through every day. It peels back the layers to understand how humans navigate, how signs are best designed, where they go and why. For anyone with a professional or personal interest in place, Straight Forward is an engaging and informative glimpse into the art and mechanics of wayfinding at its best.
