Strutt is redefining personal mobility through advanced technology, combining sensors, algorithms and smart hardware to empower people with reduced mobility to move freely and independently. Oker was commissioned to build a brand that matched this ambition – distinctive, inclusive and future-focused.

The new identity by Studio Oker translates Strutt’s complex innovation into a clear, human-centred visual language. Inspired by the company’s proprietary evSense Smart Drive Assistant System, the logo symbolises continuity and support reflecting Strutt’s commitment to guiding users confidently forward.

Typography plays a key role in reinforcing this balance between technology and humanity. EK Modena, a contemporary take on typographic futurism, blends sharp edges with soft curves, expressing both precision and empathy. Together, the elements form a brand that stands for intelligent design, seamless mobility and quiet confidence.