Established in 1985, Sundance Film Festival is the largest and longest-running independent film festival in the United States. They’ve fostered new voices and risk-taking films, debuting iconic titles of the indie canon: American Psycho to Love & Basketball, Call Me by Your Name to CODA, Little Miss Sunshine to Fair Play.

The logo, defined by a film-inspired aspect ratio, is both an identifier for the brand and a framing device; overlaid on footage and stills from the Festival program and archive, it calls attention to specific moments, characters, and emotions. Typography set in Monument Grotesk signals the Festival’s presence yet remains neutral enough to speak to diverse genres and titles. Compositions take inspiration from the seriality of film strip cells, referencing the shape of the logo to tell stories of their own; and anchored in the language of filmmaking, motion behaviors seamlessly support footage and guide audiences through the brand universe.