Syenex
Essen International
23 Sep 2024
Syenex
As newcomers in the market, Syenex required a comprehensive visual and verbal identity that exuded tech, innovation, and credibility to attract recruits and establish themselves as a dependable partner to their clients. With this in mind, and the open platform Syenex provides for their users, we created an overall identity concept resembling a modular-based, open framework to communicate boundless possibilities and a stable foundation.
A universal grid served as one of the main visual elements as well as a foundation for pattern creation. The interconnected fields symbolised cellular interactions and granted limitless potential for pattern formation giving the brand extensive flexibility when creating different assets.
The typeface, with round corners and connections, contributed to the bio-inspired appearance, again picking up on cellular interactions. A palette of black, white, and various shades of grey establishes a neutral, minimalist tone with pronounced contrast. Finally, an abstract 3D interpretation of DNA structure was employed as a distinct brand asset, producing a futuristic, and sophisticated aesthetic.
