Taylor & Smith
Megan Perkins
10 Feb 2021
Taylor & Smith
Megan Perkins creates whisky packaging design and launch campaign for Taylor & Smith Distilling Co., a boutique distillery synthesising the Tasmanian Landscape into small batch, experimental spirits.
Bold colours, a recognisable brand quality, reflect the key ingredients and their environmental influences – single malt barley, pristine glacier lake water, the sun and the clear blue sky. A striking, re-usable display box houses the first release bottles and allows the light to reflect, permeate and showcase the golden liquid.
Sunshine is used as a metaphor for the smooth, warming spirit and is central to a campaign that challenges industry clichés, each bottle is hand waxed and numbered by Taylor & Smith Distilling Co.
