For The Chairity Project 2022, Cult has invited 18 creatives(1) from a range of design disciplines to reimagine the Result chair(2) – a 1950s classic designed by Friso Kramer and Wim Rietveld for Ahrend, and now in production by HAY.

The final designs are showcased in a travelling exhibition, then auctioned off for charity(3). For the promotional campaign and exhibitions we created a colourful and bold identity channeling the iconic chair and the new contemporary colour palette conceived by HAY.