The Chairity Project 2022

13 May 2022

The Chairity Project 2022

For The Chairity Project 2022, Cult has invited 18 creatives(1) from a range of design disciplines to reimagine the Result chair(2) – a 1950s classic designed by Friso Kramer and Wim Rietveld for Ahrend, and now in production by HAY.

The final designs are showcased in a travelling exhibition, then auctioned off for charity(3). For the promotional campaign and exhibitions we created a colourful and bold identity channeling the iconic chair and the new contemporary colour palette conceived by HAY.


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