The Gund

27 Sep 2023

The Gund

The Gund (previously Gund Gallery) at Kenyon College in Ohio has launched a new brand identity. The new name and fresh look reflects the breadth of initiatives, spaces, and programming—on campus and beyond, placing The Gund “in the middle of everywhere”.

Along with a bold logo mark and dynamic graphic system, Principal has also designed a new website ( and custom typography for The Gund. The wordmark aims to exude simple, understated elegance, while still being welcoming and timeless. A new name, “The Gund”, signals a profound transformation as the organization enters its dynamic second decade, poised to establish a more prominent presence on the global art stage. This shift accentuates the organization’s dedication to maintaining the highest standards of museum practice.

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