High Tide

31 Mar 2023


Thorlo, the brainchild of a small family mill in Statesville, North Carolina, has always believed in engineering socks for the way you move, but 40+ years on their legacy of ergonomic innovation was lost in the rush of the latest, new-to-market brands. High Tide partnered with Thorlo to reinvigorate the American sock brand and cement its rightful place as an icon today and for generations to come.

Together with the Thorlo team, High Tide defined a bold new brand platform that centers on the innovation and movement Thorlo has always delivered but never owned until now – after all, they’ve been Moving you since 1980.

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