Tidal
Vucko
17 Dec 2023
Tidal
Vucko partnered with Tidal and Hornet across a series of projects that revealed an opportunity to create a singular motion identity and modular system – powering any and all future campaigns.
The studio embarked on a six-month study of Tidal, exploring a series of identity treatments to reflect its premium brand and expansive catalog. The team immersed itself in Tidal’s ecosystem, taking in everything across the brand platform, from core assets to previous campaigns.
Along the way, Vucko looked into various ways of evolving the brand, workshopping how to visualize each aspect through early-stage moodboards, design treatments, and motion tests. They refined ideas holistically, stress-testing every element and expression against the others to make sure they worked in harmony and made sense to move forward.
